A public transportation company brand and accompanying navigation app.

4 Months

Timeline

Figma, Illustrator, Photoshop, and Optimal Workshop

Tools

Overview

Loop connects Orlando like never before. Orlando’s new railway system creates more opportunity and access to the city with countless stops and more efficiency than just buses.

To support this, Loop introduces an app that allows users to navigate the city while utilizing the new Loop routes inherently. The app allows riders to gain entrance to stations via in-app payments.

This project was created under the mentorship of Michael Forrest and through the AIGA Orlando Mentorship Program.

Logos

Primary

Secondary

Navigating with the Loop App

Loop Station Map

Final Thoughts

Loop is something I’m incredibly proud of creating. I experienced huge creative block for the majority of this project at almost every step of the way. This forced me to get out of my comfort zone and evolve my personal design process.

Thank you to my mentor Michael Forrest. Your encouragement, excitement, critique, and validation were immensely important and I’m so grateful for the experience.