A brand based on experiences of film photographers to introduce a new product into the market.
Timeline
2 Months
Tools
Figma, Illustrator, and Photoshop
Overview
The film photography community is one that values experimentation, quality, and the nature of the analog format. This community is global and passionate about the craft.
Recently the biggest barrier for film photographers has been the dramatic increase in price across all brands and products. This dissuades long-time hobbyists and professionals from buying film and creates a higher hurdle for people learning about film for the first time.
ORE’s Mission
ORE hits the sweet spot between price, quality, and quantity. Customers are looking for something that is affordable and reliable.
Brand Process
The brand identity was crafted first. The wordmark for ORE was built on a 2x3 grid which is the same aspect ratio of an image on a roll of 35mm film. The package design was created next and following that was testing printing methods. Finally, the first screens for the mobile app companion were created.
Package Designs
35mm, 120, and Darkroom Printing Paper Boxes
App Mockups
Final Thoughts
This project felt like creating a campaign for a new film company even though that wasn’t necessarily my original goal. Through my research, I found that film photographers are loyal to their tried-and-true film stocks and are often hesitant to new kids on the block.
That’s why I created a digital companion to the analog. The app provides a centralized area to store film scans once they’re developed and digitized. Users will have access to their data displayed in interactive ways. The app also provides a storefront and acts as a hub for communities across the globe to organize events like photo walks and speakers.