Universal Destinations & Experiences

I was initially brought on to UDX to incorporate blog content to the site but was able to expand my contribution and scope of work very quickly. The majority of my work remains confidential and cannot be displayed.

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Leveraged related UOAP content to a different audience. Integrated new components which related emotional benefit of buying UOAP to users.
Live Page

UOAP Renewal Pages Redesign

A screenshot of the Universal Orlando Resort Annual Pass Renewal Splash Page.

Converted a single page design into a user-centered flow that separates renewal type up front.
Live Page

UOAP Acquisition Pages Redesign

A screenshot of the Universal Orlando Annual Pass Acquisition page.

A screenshot of the Universal Orlando Annual Pass Event Perks page.

Redesign and creation of a template for a high-traffic page for other content-focused teams to easily adapt into workflow.
Live Link

UOAP Event Perks Page Redesign

Highlights offerings for young kids, engaging and educating guests prior to conversion.
Live Link

Fun for Little Ones Redesign

A screenshot of the Universal Orlando Fun for Little Ones webpage.

Outlines high-value seasonal attractions and experiences. Implements strategy that allows users to better plan trips and purchase tickets for their specific needs.
Live Link

UOR Seasonal Fun Redesign

A screenshot of the Universal Orlando Seasonal Fun webpage.